Sell with Certainty for the Highest Price

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3 STEP PROCESS

1. Certified Pre-Owned Home (preparation)
2. Home Marketing
3. Negotiation (persuasion)
   1. Set Price
   2. Possession
   3. Eliminate Subjective Contingencies
      1. Re-Inspection (limit terms of buyer’s inspection contingency)
      2. Appraisal (ensure buyer has sufficient resources for a short appraisal)

CERTIFIED

PRE-OWNED HOME

Preparation

WARRANTY

• Industry-Standard One Year Home Warranty with a first class upgrade (reference items specific to subject property).

INSPECTIONS, REPORTS, AND SERVICES

• 100+ point AmeriSpec Home Inspection
• Identify all repairs made, those to be made, and those not being made
• Termite Inspection Report with Clearance
• Professional Home Interior and Windows Cleaned
• Professional Carpet Cleaning Scheduled AFTER Vacating
• Roof Inspection Report and “Tune-Up” (detached SFR only)
• HOA Documents (on hand)
• Full Lender Review and Property Approval
• Complete Seller and Third-Party Disclosures (pre-assembled PDF for a single signing meeting)

1. AAA – Additional Agent Acknowledgement
2. AD – Agency Disclosure
3. AVID – Agent Visual Inspection Disclosure
4. Combined Hazards Booklet and Receipt
5. DBD – Megan’s Law Database Disclosure
6. DOI – Business Affiliates Disclosure
7. FLD – Lead Paint Disclosure
8. Home inspection report
9. MCA – Market Conditions Advisory
10. NHD – Natural Hazards Report
11. REHR – Residential Earthquake Hazards Report
12. NHD – Natural Hazards Statement
13. PRBS – Possible Representation of more than one Buyer or Seller Disclosure and Consent
14. Prelim. – Preliminary Title Report
15. SBSA – Statewide Buyers and Sellers Advisory
16. SLAD – Square footage and Lot Size Advisory and Disclosure
17. WCMD – Water-Conserving Plumbing Fixtures and Carbon Monoxide Detector Notice
18. WFA – Wire Fraud and Personal Identity Fraud Disclosure
19. OCU – Orange County utility list by City
20. COCD – Compass Orange County (Local Area) Disclosures
21. CMD – Compass Mold Disclosure
22. CABD – Compass Affiliated Business Disclosure
23. RBR City Report (NB and LB only)
24. SPQ* – Seller Property Questionnaire
25. TDS* – Real Estate Transfer Disclosure Statement

*must be completed by hand by the seller

Promotion:

Sell with certainty at the highest price and optimal days on market.

17 DAYS OF PROMOTION

• Professional Photography and Video
• Brochure production and distribution
• Direct Mail Campaign
• Newspaper Advertising in Daily Pilot or OC Business Journal
• Open House invitations
• Property Website, Chinese and Domestic
• Listing Syndication via IDX
• Email Campaign
• Social Media Campaign via Facebook, Instagram, and YouTube
• Local Door Knocking and Door Drop

NEGOTIATIONS

Persuasion

SET PRICE

Be prepared to negotiate with the buyer:

• Market Statistics
• Comparable Sales Analysis
• Amenities List
• Key Benefits of the Neighborhood and Property

POSSESSION

Establish the ideal date of possession for Buyer and vacancy for Seller.

ELIMINATE SUBJECTIVE CONTINGENCIES

The Buyer has two exceptions to a non-contingent purchase:

1. Re-Inspection
   1. 10 days to complete their own inspection to verify the Seller’s home inspection.
   2. If there is a significant undisclosed defect discovered in the foundation, structure, roof or major systems, or if mold is discovered, the Seller will correct the problem.
   3. Only if new, significant defects are found that the Seller refuses to correct will the buyer have the right to cancel and receive a refund of their deposit.
2. Appraisal
   1. Appraisers are selected by a third-party Appraiser Management Company, and the lender is not involved. Hence, we cannot ensure we are getting a fully aware and knowledgeable Appraiser.
   2. If there is an error on the appraisal, it is nearly impossible to have corrected.
   3. If necessary, the Buyer must have sufficient capital to put down in order to cover a 5% shortfall in the appraisal.